Let’s celebrate the ordinary people of agriculture

I was led to this thought after reading a neat little blog the other day by Craig Winneker, Director of Communications for the European Renewable Ethanol Association (@CraigWinneker). In his blog Effective Messaging for Associations, Winneker notes “If you don’t have something to say, it doesn’t matter where you try to say it…” He goes on to say that you must “Speak for something”.

We as an agricultural industry have been poor at in trying to address the inevitable questions that arise around how our food is produced because too often we don’t tell our story well enough.  And our story is about people.

Continue reading Let’s celebrate the ordinary people of agriculture

Bushranger Beards on a Businessman

Last week I attended the ABARES Outlook Conference. It had been more than a decade since I was last there and the mood was notably different.  Agriculture is the new black and it seems everyone wants to be a part of it – everyone that is except for the people we need most, the next generation of people wanting to work in agriculture. Continue reading Bushranger Beards on a Businessman