Let’s celebrate the ordinary people of agriculture

I was led to this thought after reading a neat little blog the other day by Craig Winneker, Director of Communications for the European Renewable Ethanol Association (@CraigWinneker). In his blog Effective Messaging for Associations, Winneker notes “If you don’t have something to say, it doesn’t matter where you try to say it…” He goes on to say that you must “Speak for something”.

We as an agricultural industry have been poor at in trying to address the inevitable questions that arise around how our food is produced because too often we don’t tell our story well enough.  And our story is about people.

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Are farmers better than the New Zealand All Blacks?

We recently saw the New Zealand All Blacks crowned rugby world champions defeating the Australian Wallabies 34-17. Anyone who follows rugby will not have been surprised at the result – while the Wallabies were valiant in defeat, the All Blacks were a class above. What is perhaps a little more amazing is that the All Blacks lost just three games between winning the World Cup in 2011 and again in 2015. It got me to thinking – if ever there is a demonstration of sustainable excellence, the All Blacks must surely be it. Or are they …

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