#OptOutside – linking business and the environment. It just makes sense!

Over the course of this year I have attended and participated in various sustainability forums – on finance and green bonds, on the role of the private sector, on the relationships with NGOs and on the need for a shared vision for sustainable agriculture.  At each and every event, the call for businesses to step up to sustainable development was loud and clear. A common theme has been that businesses can do more to partner across industries, join hands with NGOs and work with the public sector. The overriding message is that it is not just the responsibility of governments because businesses must also do their part – individuals in businesses have the economic, social and environmental obligation to ensure our society and the global economy continues to grow in a responsible way.

What is perhaps more energizing is the fact that sustainability and profitability can and should, go hand-in-hand. There are opportunities and business advantages for the private sector to do well by doing right and create “shared value” with the community.

A clear standout for me has been the powerful message delivered by the CEO of Recreation Equipment Incorporated, a US based outdoors cooperative. REI’s CEO Jerry Stritzke is advocate in chief to support REI’s 17 million members to #OptOutside, for their belief that a life lived outdoors is better for everyone and better for the environment.  In REI’s most recent report to members, Stritzke says:

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Sustainability skin in the game

In a shift from tradition, Syngenta has this week issued a Sustainable Business Report for 2017 ( Sustainable Business Report )which replaces the more traditional and market focused, Annual Report.  The Sustainable Business Report includes quantitative and qualitative information on policies and actions taken regarding the business and its corporate responsibility goals.  It also serves as the annual Communication on Progress (COP) for the United Nations Global Compact.

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Let’s celebrate the ordinary people of agriculture

I was led to this thought after reading a neat little blog the other day by Craig Winneker, Director of Communications for the European Renewable Ethanol Association (@CraigWinneker). In his blog Effective Messaging for Associations, Winneker notes “If you don’t have something to say, it doesn’t matter where you try to say it…” He goes on to say that you must “Speak for something”.

We as an agricultural industry have been poor at in trying to address the inevitable questions that arise around how our food is produced because too often we don’t tell our story well enough.  And our story is about people.

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Are farmers better than the New Zealand All Blacks?

We recently saw the New Zealand All Blacks crowned rugby world champions defeating the Australian Wallabies 34-17. Anyone who follows rugby will not have been surprised at the result – while the Wallabies were valiant in defeat, the All Blacks were a class above. What is perhaps a little more amazing is that the All Blacks lost just three games between winning the World Cup in 2011 and again in 2015. It got me to thinking – if ever there is a demonstration of sustainable excellence, the All Blacks must surely be it. Or are they …

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