Sustainability is not a zero sum game

Sustainability is not a zero sum game

I get really hung up on the word sustainable.  It’s like George Bernard Shaw’s description of the U.S. and Britain as “two countries divided by a common language.”

There’s no disagreement about goals… the SDG’s lay them out nicely: zero hunger, reduced inequality, rising living standards … nothing to argue about there.

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Our Finest Hour? Agriculture and Leadership

My 11 year old son Gus is fascinated with the Second World War and so was thrilled recently when his Mum took him to London where he visited the Churchill Museum. I too was thrilled because he brought me back a book of Churchill quotes, which has made for fascinating reading over the last week or so. It really got me thinking about leadership at a time when the global agriculture industry is going through so much change, because the success or otherwise of how we fare as an industry will come down to leadership: plain and simple.

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