If Springsteen were a farmer

 

Bruce Springsteen’s song catalogue, which numbers in the hundreds, chart’s the life of the ordinary man – ‘This Hard Land’, ‘Thunder Road, ‘Badlands’, ‘My Hometown’, ‘Waitin’ on a Sunny Day’, ‘Tougher than the rest’, ‘Walk like a man’, ‘The River’, ‘Better Days’, ‘Land of Hope and Dreams’ … the list goes on. Springsteen tells stories of ordinary people and it is to this that we connect. And through connection, he can often deliver a powerful message.

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Sustainability skin in the game

In a shift from tradition, Syngenta has this week issued a Sustainable Business Report for 2017 ( Sustainable Business Report )which replaces the more traditional and market focused, Annual Report.  The Sustainable Business Report includes quantitative and qualitative information on policies and actions taken regarding the business and its corporate responsibility goals.  It also serves as the annual Communication on Progress (COP) for the United Nations Global Compact.

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Let’s celebrate the ordinary people of agriculture

I was led to this thought after reading a neat little blog the other day by Craig Winneker, Director of Communications for the European Renewable Ethanol Association (@CraigWinneker). In his blog Effective Messaging for Associations, Winneker notes “If you don’t have something to say, it doesn’t matter where you try to say it…” He goes on to say that you must “Speak for something”.

We as an agricultural industry have been poor at in trying to address the inevitable questions that arise around how our food is produced because too often we don’t tell our story well enough.  And our story is about people.

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